bebe Opens at Seattle's Pacific Place

SAN FRANCISCO--(BUSINESS WIRE)--March 25, 1999--bebe stores, inc. (Nasdaq:BEBE - news), the San Francisco-based women's fashion retailer known for its directional, contemporary fashion, today announced the grand opening of its newest Seattle store at the Pacific Place shopping center.

This is the company's third store in the Seattle area: the other two are located in Westlake Center and Bellevue Square.

Targeted at career-oriented and contemporary modern women between the ages of 18 and 35, bebe offers a range of original designs, from sportswear and related separates to unique dresses and accessories that meet the lifestyle needs of the modern woman.

The bebe private collection is best known for its look of contemporary sportswear and chic separates that infuse modernity with sexuality, power with beauty. Today bebe designs appear on such trend-inspiring shows as Ally McBeal, The Practice, Suddenly Susan, Friends and Dharma and Greg, and are a key wardrobe resource for celebrity clients such as Madonna, Drew Barrymore, Calista Flockhart, Britney Spears, Brooke Shields, Cameron Diaz, Susan Sarandon and Salma Hayek.

``We are very excited about opening at Pacific Place,'' said Manny Mashouf, CEO and President of bebe stores, inc. ``We were drawn to Pacific Place because of its upscale environment and fantastic location, and we look forward to bringing the bebe look to an even wider audience in the Seattle area.''

Bebe was founded as a boutique in San Francisco in 1971 by President and CEO Manny Mashouf, with the goal of incorporating an adventurous, unconventional look in everyday women's fashion.